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Rockwell Automation signs up with NHP and Inaco in new distributor relationship


November 07, 2008; 8am Aus EDT: Rockwell Automation, in partnership with Inaco Automation Controls and NHP Electrical Engineering Products Pty Ltd, has announced its intention to form new distributor relationships to better serve customers in Australia and New Zealand.

These new arrangements will see Inaco and NHP assume distribution roles for Rockwell Automation products in Australia and New Zealand, effective from November 7, 2008; with primary roles as of July 1, 2009. During this period, customers may still choose to order from their current distributor.

Inaco will continue to serve customers within Australia, shifting their focus to customers within the Sydney area and areas within Greater New South Wales and Southern Queensland. NHP will serve customers throughout the rest of Australia and New Zealand. The map (right) better explains the demographic operation of these two companies.

NHP will continue to market its current complementary products in both countries and will add the Allen- Bradley and Rockwell Software brands to its portfolio, providing its customers with a one-stop shop for all their industrial switchgear and automation requirements.

With these leading companies working together, the Australia and New Zealand markets will be served by the latest in technology from around the world, backed by the highest level of service and technical support located nearby our customers. In particular, customers will benefit from the application solution synergies provided by these new arrangements between the market leaders in industrial automation power, control and information solutions together with the market leaders in Industrial/Commercial switchgear, Distribution, Control Panel and Safety products. Customers will also benefit from local distributor partners equipped to solve problems and deliver results for improved supply chain management and increased local inventory and improved technical support resources.

Rockwell Automation is a leading global provider of industrial automation power, control and information solutions. The company helps customers across a wide range of end markets achieve a competitive advantage in their businesses through leading technologies and a comprehensive portfolio of products, software and services.